Mars Launches Galaxy, Bounty and M&M’s Cookie Range

Mars Chocolate Drinks and Treats has introduced a range of chocolate cookies as it aims to enliven the biscuit category.

The range is available in three variants: Galaxy, with real chunks of Galaxy chocolate; Bounty, with flakes of coconut and chocolate chunks; and M&M’s.

Mars said it aims to tap into the sweet biscuits sub-category, which shows growth of 2.2% in value sales. Michelle Frost, general manager at Mars Chocolate Drinks and Treats, said: “We believe the strength of our brands will really enliven the cookie category. Not only does this range benefit from brand recognition and fantastic, eye-catching packaging, but boasts an authentic taste too. We look forward to seeing the reaction to our cookie range, and to creating excitement and growth in the category.”