New Kellogg’s Rice Krispies Treats Contain Braille Snack Notes

In partnership with the National Federation of the Blind, Kellogg has announced that it is launching “Love Note” Braille stickers and recordable audio boxes for its Rice Krispies Treats, so children who are blind or have low vision can also get messages from their families.

To make Rice Krispies Treats more accessible for people who are vision-impaired, Kellogg launched writable wrappers in the summer of 2017 on American markets.

The “Love Notes” Braille stickers are heart-shaped, the company said, and each sticker sheet includes eight positive phrases parents can share with children. Additionally, for those who don’t read braille, the recordable audio box plays a 10-second pre-recorded message that can be recorded over 1,000 times.

The company says that making “Love Note” more accessible also honors Will Keith Kellogg, the founder of the company who lost eye sight in the last decade of his life.

“Inclusion is in our DNA, and is now shared through Rice Krispies Treats ‘Love Notes,’” Jessica Waller, vice president of sales and co-chair of Kapable Business/Employee Resource Group at Kellogg, said in the release.