Mr Kipling Launches Limited Edition Packs for the Royal Wedding

With the occasion of the royal wedding, Mr Kipling launches three limited editions available exclusively in Asda.

Available from April 26 to May 19, Mr Kipling Bridal Fancies, Princely Pies and Wedding Whirls provide a Royal Wedding twist on some of the brand’s most favored cakes. The core range in Asda will also see new packaging for the same duration.

Amy Heap, brand manager of Mr Kipling at Premier Foods, comments: “Whether people are having a street party, picnic or wedding day treat, these limited editions are made for the occasion. With quintessentially British packaging, the products will stand out on shelf and are a timely extension to our Mr Kipling range which we know our consumers will love.”

Sally Fletcher, buying manager – BI Cake, at Asda, says: “We are delighted to be exclusively stocking this limited edition range from Mr Kipling in the build up to the royal wedding. We know our shoppers will be on the lookout for special products they can enjoy at this time and it will be a great opportunity for us to drive sales in this category.”