Craft producer Warrens Bakery has announced the opening of its first stores in London. Chairman Mark Sullivan has revealed major plans for growth, with 1,000 stores targeted throughout the UK over the next few years.
The partnership with recipe writer and youngest-ever Bake-off star Martha Collison coincides with the first tranche of London stores, celebrating authentic craft British baking.
The London store program marks a major milestone in the Warrens Bakery journey, sharing the award-winning recipes with customers looking for something traditional and hand-crafted. With around 60 bakeries in Cornwall, Devon, Somerset, Bristol, Manchester, Birmingham, Essex and Hampshire, the new London stores will provide a launch-pad for expansion throughout London, with more openings in the pipeline.
As well as the City of London, new stores have included Altrincham, Eastleigh, Southampton, Winchester, Birmingham and Southend.
Warrens Bakery was recognized as one of the top three craft bakeries in the UK at the prestigious Baking Industry Awards 2017, the second such accolade in three years.
Warrens Bakery Chairman, Mark Sullivan said: “We will continue to produce authentic craft products, as well as staying at the forefront of innovation. We take enormous pride when people purchase our goods – they’re receiving handcrafted products made with passion and over 150 years of experience.”
The company will also release a series of videos and recipes with Martha Collison to “Uncover the Craft in British Baking”, which includes an exclusive behind the scenes trip to the main production facility in St Just.
Photo explanation: Chairman Mark Sullivan