Technology Teamwork In Russia

Leading global manufacturers Kraft Foods, Nestlé and The Procter & Gamble Company, along with German-based retailer METRO Group, have announced extended use of the Global Data Synchronisation Network GSDN)to synchronise item data in Russia.

The supply-chain partners are leveraging the GDSN connections of two world-leading GDSN data-pool providers. Kraft, Nestlé and P&G are members of 1SYNC, the world’s largest data pool; METRO Group uses SA2 Worldsync as its global home data pool, which is also the GS1-approved country data pool for the entire Russian user community.

Kraft, Nestlé and P&G intend to synchronise their product catalogues in multiple countries with METRO Group representation, and expect to realise supply-chain benefits such as reduced paperwork and strengthened service levels thanks to faster setup of new items and more-accurate product data.

Enabling active GDSN connections in Russia is a milestone for the data-synchronisation industry given Russia’s dynamic market conditions. As one of the fastest-growing European markets, Russia offers a significant potential for suppliers and retailers to grow across all sectors. This GDSN connection provides a faster and more cost-effective flow of information and goods in a country where electronic master data exchange is still in the initial stage.