Taiwanese Wu Pao Chun Bakery Outlet Opens in Singapore

Taiwanese bakery Wu Pao Chun has opened its first Singapore outlet, at Capitol Piazza.

Operated by a joint venture between BreadTalk Group and Wu Pao Chun, the bakery imports the same ingredients from its home base and sells around 60 products, including more than 10 regionally inspired new flavors, such as Coffee-C, Hainanese Chicken Fun, green curry bun Sawadee, tom-yum flavored bun TomYummy, and kaya-filled soft French bun Kaya Kebaya.

The Singapore store’s baking staff had to undergo six months of professional training in Taiwan.

“Through my team’s close collaboration with BreadTalk Group’s research and development team, we created new flavors to pay tribute to Singapore’s vibrant hawker-food culture,” said Wu Pao Chun, the owner. He is a Taiwanese baker best known for winning the title of Master Baker in the bread category of the 2010 Bakery Masters competition held in Paris.

“Coupled with BreadTalk Group’s strengths in brand development and store expansion, I believe that we can complement each other perfectly, to create a winning formula to bring the authentic Wu Pao Chun Bakery experience to consumers in Singapore,” said George Quek, founder and chairman of BreadTalk.

The partnership also opened two outlets in Shanghai last March.

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