Snyder’s-Lance Launches New Premium Products

Snyder’s-Lance is rolling out a selection of premium new products across its key brands, in line with consumer trends. These launches are being supported by a significant increase in marketing focused on relevant social engagement with consumers and memorable campaigns.

Snyder’s of Hanover® is responding to the growing popularity of sweet and salty flavour combinations, launching pretzel pieces in Cinnamon Sugar and Salted Caramel varieties. In addition, Snyder’s of Hanover® is introducing Korn Krunchers, a unique new line of bite-sized corn snacks available in three flavours baked and seasoned to deliver big taste and a light, crispy texture. Korn Krunchers is designed to appeal to a broader range of consumers than traditional pretzels. The brand also has expanded its line of gluten-free pretzels to include new options packed with flavour – Honey Mustard & Onion and Hot Buffalo Wing. The gluten-free pretzels are dairy-free, casein-free and egg-free to appeal to consumers with a wide array of dietary needs. Launches will be supported by an integrated advertising campaign, including TV and digital that feature Snyder’s “flavour scientists” working their magic at the Snyder’s flavour kitchen, as well as sponsorship of “Mike and Mike” on ESPN radio.

 “Our newest product innovations and increased marketing support demonstrate Snyder’s-Lance’s commitment to meeting the snacking needs of consumers from bold flavour experiences to better-for-you snack options,” said Rodrigo Troni, chief marketing officer for Snyder’s-Lance.

“We are very proud of our expanded lineup for brands as we continue to reinvent consumers’ snacking experiences at the forefront of consumer taste and wellness trends,” he added. 

Lance^® is launching BOLDS™ sandwich crackers to attract younger consumers who want bold flavours and up to three grams of protein per serving. Lance sandwich crackers come in flavour combinations like Buffalo Wing Blue Cheese, Pizza and Bacon Cheddar. BOLDS™ is further connecting with young consumers by holding a digital sweepstakes to win a trip to the 2014 Summer X Games and sponsoring Gold Medal winning skateboarder Nyjah Huston.

Snyder’s-Lance manufactures and markets snack foods throughout the United States and internationally. The Company’s products include pretzels, sandwich crackers, pretzel crackers, potato chips, cookies, tortilla chips, restaurant style crackers, nuts and other snacks.