Lycored changes its brand identity

 
The ingredient provider Lycored has launched a new corporate brand identity, trying to cement its commitment to wellbeing and enhances the company’s image globally.

The new strategic positioning is fronted by a logo that echoes Lycored’s strength and heritage as a supplier of natural ingredients derived from the tomato. This is complemented by a slogan that captures the values at the heart of the new brand identity – “Cultivating Wellness”.
“Our new slogan represents how we operate as a business but also describes how we are as people,” said Rony Patishi-Chillim, President and CEO of Lycored. 
“We want every team member to feel inspired by our work and our relationships. Lycored is a global entity, but we have retained the mentality of a small business where teamwork and collaboration – both among ourselves and with our partners – underscore our uniqueness and lead to personal wellness and business success.”