GNT Opens Application Lab for Plant-based Colors in Shanghai

GNT Group has opened a new sales and application office in Shanghai, strengthening its presence in China and responding to growing demand for plant-based colouring solutions.

The facility includes an application laboratory designed to support local food and beverage manufacturers with formulation, product development and stability testing. It will also serve as a hub for customer training, workshops and concept development.

GNT supplies a range of colour concentrates derived from fruits, vegetables and other plant sources using physical processing methods. Under China’s updated industry standard, these products are classified as colouring foods, enabling simplified label declarations aligned with clean-label positioning.

According to the company, the new office will allow faster response times and more tailored technical support for customers in the Chinese market, where demand for natural ingredients is accelerating.

The expansion reflects a broader trend across Asia-Pacific, with manufacturers increasingly seeking natural alternatives to synthetic additives in response to regulatory developments and shifting consumer preferences.

By establishing a local team and application capabilities, GNT aims to strengthen collaboration with customers and support innovation across multiple food and beverage categories.