Nestlé Australia Launches a Limited Edition KIT KAT to Celebrate Chinese New Year
Nestlé Australia releases limited edition 24k gold covered KIT KAT bars to celebrate Chinese New Year. Only 88 specially handcrafted eight finger KIT KAT bars will be produced, featuring premium ingredients sourced from around the world.
The KIT KAT Chinese New Year bars contain Phoenix Oolong tea leaves sourced from the Guangdong Province of China paired with delicate lychee and fragrant rose petals. They will be covered with 24k gold leaf and topped with whole rose buds and rose jelly.
The exclusive bars will be sold at KIT KAT Studio Melbourne Central, a concept store allowing customers to design their own KIT KAT with a choice of chocolate together with 16 never-before tried premium ingredients. Their KIT KAT is then handmade on site and presented in custom packaging.
The exclusive 24k gold KIT KAT bars will be handcrafted by the KIT KAT Studio chocolatiers and presented in an elaborate red and gold box, wrapped in red silk.
The bars will go on sale at 8am on Thursday January 28 for USD 88 each.
For those who miss out on the 24k gold covered KIT KAT bars, KIT KAT Studio will introduce four new handcrafted KIT KAT Special Editions to celebrate Chinese New Year, available for USD 6 each:
From January 25 to February 7
• Tangerine Crème Brûlée
From February 1 to February 7
• Taro and Black Sesame
• Red Bean and Toasted Coconut
• Almond Cookie
The KIT KAT Studio concept store debuted in Sydney last year before moving to Melbourne in November. More than 70,000 handmade KIT KAT bars have already been sold.
KIT KAT Studio Melbourne Central will close on February 7.