Biscuit producer Mondelēz International has announced an agreement to purchase from Burton’s Biscuit Company the license that enables the company to manufacture, market and sell Cadbury-branded biscuits around the world, including in the UK, France, Ireland, North America and Saudi Arabia, subject to regulatory approval.
“Ownership of the Cadbury biscuits license offers us exciting opportunities to accelerate global growth and innovation, as we expand our leading position in biscuits, both globally and within Europe,” said Hubert Weber, president of Mondelēz Europe. “This transaction will help us to unify and expand our global Cadbury biscuits portfolio in key markets, and will enable us to explore delicious new products using the best of our chocolate and biscuit innovation platforms.”
Mondelēz International and Burton’s Biscuit Company have agreed that Cadbury-branded biscuits will continue to be manufactured in Burton’s factories by their employees, under a co-manufacturing agreement. The companies have agreed not to disclose the financial terms of the transaction.