yummex Middle East: Double-digit Growth for the 10th Anniversary
The international trade fair for sweets and snacks in the MENA region, yummexMiddle East, which takes place from November, 7 to 9, in Dubai, is sold out: 10,200 square metres of exhibition space (more than 18% growth) in halls 7 and 8 of the Dubai World Trade Center are completely booked.
The organizers, Koelnmesse and the Dubai World Trade Center, will welcome more than 350 exhibitors (more than 12% growth) from 44 countries (2015: 40 countries) to the anniversary edition this year. The countries with the strongest participation are Turkey, Germany, Egypt, Italy and Spain. Italy is represented for the first time with its own group pavilion. Russian companies are also increasingly more present at the show, according to the organizer.
Denis Steker, vice president international of Koelnmesse said: “After 10 successful and continually developed editions, the next logical step for 2017 is the change to a date more attractive for the industry, in September, and the embedding of yummex Middle East in the ‘Dubai International Hospitality Week’, which for us and our co-organiser Dubai World Trade Center means underlining the importance of yummex Middle East. Thanks to the good cooperation with the industry, the event has become a fixed component of the international trade fair calendar over the past 10 editions.”
For the first time, the “Dubai International Hospitality Week” offers regional trade visitors a comprehensive overview of relevant new products in the following industries at several specialised trade fairs taking place simultaneously:
•Food segment: yummex Middle East (sweets and snacks), The Speciality Food Festival (gourmet products), SEAFEX (fish and seafood);
•Hospitality and Foodservice Equipment Segments: GulfHost (a Gulfood hospitality equipment and food service expo) and The Tableware Show (a new joint venture partnership between DWTC and DMG Events Middle East);
•Hospitality segment: THE HOTEL SHOW DUBAI (organised by DMG Events Middle East).