Puratos Launches Virtual Innovation Center

Puratos launches a Virtual Innovation Center to support their customers in bakery, patisserie and chocolate in creating the best finished goods.

With the Virtual Innovation Center, Puratos expands their services from the existing 81 physical innovation centers with 463 experts worldwide. The Virtual Innovation Center can provide customers with one-on-one assistance on every aspect of product development, according to a press release.

The support features:

• Live chat sessions with international and local technical advisors who can provide personalized solutions to customers’ challenges.
• A virtual advisor, offering 24/7 advice on their finished goods.
• A recipe database (180+) where customers can find inspiration for new developments.

In addition to these features, the Puratos 360° virtual tour brings the physical InnovationCenter directly to the customers’ work space. A virtual walkthrough allows them to explore the center and discover some of the available services without having to travel to the location.

“We want to help our customers to create the products and solutions that allow their business to become even more successful. The Virtual Innovation Center is instrumental in making this happen 24/7 from anywhere in the world”, says Philippe Arnauts, group communication manager.