UPDATE Coley Porter Bell Designs New Healthy Children’s Cereal

Design agency Coley Porter Bell has unveiled the design for a healthy new children’s offering from Jordans Cereals.

The company claims the new product bridges the gap in the current market which is full of unhealthy products, with high sugar content. Work focused on an audience of children aged eight and nine.

The final design introduces woodland characters working together to obtain the Jordans Grin-ola. The brand mark is naive in style, while the color palette is natural and bright.

Andy Wallace, associate creative director at Coley Porter Bell said: “This design moves on from the garish artificial colorways and illustrative styles of typical healthy cereals. It has been carefully developed to appeal to our target audience of eight and nine year olds who are living and breathing all things Gangsta Granny and Fantastic Mr Fox, and being healthier, it will appeal to parents too.”

Andrew Dale, senior brand manager from Jordans, added: “We know it’s difficult for parents to strike the balance between getting kids out the door on time and their tummies full! In our research, one parent said ‘You want to fuel them for the day but they always want what is not healthy.'”

UPDATE: Jordans Grin-ola will also be launched on the French market – under the brand ‘Funny Crisp’; in Australia, under the brand ‘Grin-ola’; in Benelux , where it will be called ‘Jordans Junior’; and in Canada (in 2019 ) – under the brand ‘Grin-ola’, Coley Porter Bell told WorldBakers.

The cereals have a reduced amount of sugar:

• Jordans Strawberry Grin-ola contains 3.6g sugar per 30g serving.
• Jordans Apple & Raspberry Grin-ola contains 3.9g sugar per 30g serving.
• Jordans Chocolate Grin-ola contains 4g sugar per 30g serving.
• Jordans Banana Grin-ola contains 3.8g sugar per 30g serving.

The products will be promoted in a new digital campaign.

“As part of Jordans’ ongoing commitment to the British countryside, the new cereal range encourages children to get closer to the wonderful world of nature. The GBP1.5m digitally-led launch plan will kick off this summer, encouraging kids to set their natural energy free outside,” Coley Porter Bell says.