iba Introduces Marketplace: Tool Designed to Help Business Partnerships

For the edition 2018, iba presents the new marketplace, a digital directory where all exhibitors at the leading world fair for bakery, confectionery and snacks present their innovations and products.

Everyone can easily find here information on each exhibitor, or entire categories, such as production technology and equipment, ingredients, logistics, small bakeries and confectionery trades, solution directory and start-ups.

“The iba marketplace offers exhibitors the possibility to present their innovations to their company, to save press information, films and much more. The iba marketplace is a wonderful tool that also stands for the competence of the GHM as a trade fair organizer in the digital sector,” Claudia Weidner, project manager iba, explained for European Baker & Biscuit.

iba marketplace is a responsive platform replacing the mobile app; it offers the opportunities to find the suitable business partners among the 1375 exhibitors listed there. Companies are listed in relevant categories such as process optimization, cleaning and hygiene, finished products, frozen products, energy, ventilation and air-conditioning technology, comprehensive solutions, turnkey solutions, packaging, cost-effectiveness, etc.

The online service includes sections dedicated to:

• • production technology and ingredients (where we can find 782 exhibitors, 395 contact persons, 228 products, and eight events),
  • ingredients: this category is home to 223 exhibitors, 52 products are highlighted, and it provides six events to choose from,
  • logistics – with 234 specialized exhibitors, 132 contact persons, and 36 highlighted products,
  • small bakery and confectionery trades, where we find 102 exhibitors presenting solutions for a wide product range,
  • start-ups, where special exhibitors for these dedicated areas can be found,
  • solution directory, containing its own categories, as follows:
    • Digitalization;
    • Energy efficiency, resource efficiency and sustainability;
    • Food service, convenience and food service equipment;
    • Comprehensive solutions and turnkey solutions;
    • Marketing and POS solutions;
    • Product safety and product quality;
    • Raw materials and ingredients;
    • Cost-effectiveness;
    • Packaging and logistics.

  The start-up directory contains 17 exhibitors, all new businesses offering solutions from all industry sectors, from 3D-printing to food safety and packaging.

  In total, 1,375 exhibitors are expecting visitors at iba, for six full days starting Saturday, September 15.