Gama Compass Forecasts Bright Future for New Biscuit Flavors

The latest innovation insight from Gama Compass shows that the newly-launched Double Dough Biscuits by Fox (UK) aim to “shake up the biscuit category” with a distinctive approach to flavor blending.

For this month’s “Innovation Insight”, Gama Compass looked at the rise of ‘two-in-one’ concepts in the bakery category.

Similar to the traditional ‘two flavors in one’ bakery products such as pinwheel biscuits and marble cakes, the launch comes in a unique ‘half and half’ format, with two different flavored doughs joined in the middle;one side of each circular biscuit contains one flavor, and the second side a different flavor. This format, which Fox’s Biscuits said required “precision baking” and new production machinery, also results in a distinctive visual identity for the biscuit, with each half differing from the other in color as well as in flavor. Initially, two indulgent flavors have been launched: one combines the flavors of strawberries and cream, and a second brings together salted caramel and fudge brownie.

The notable trend in UK bakery for dessert-inspired, multi-dimensional flavor – as further evidenced by Fox’s Double Dough Biscuits – points to growing demand among consumers for more playful and decadent cake and biscuit concepts, Gama Compass writes.