Nature’s Bakery Launches On-The-Go Breakfast Snack: Oatmeal Crumble Bar

Nature’s Bakery announces its new Oatmeal Crumble Bar, combining nourishing, breakfast inspired ingredients within a convenient on-the-go snack.

The oat bar filled with real fruit jam and topped with a crunchy oat crumble features a “better-for-you” claim and contains 3g of fiber.

Nature’s Bakery recently found that 61% of consumers believe whole grains make for a healthy snack, which is why it is notable that Oatmeal Crumble Bars are also packed with 14g of whole grains, targeting the busy families. Like all of Nature’s Bakery snack varieties, the new breakfast snack is plant-based, certified vegan, dairy-free, Non-GMO Project Verified and is made without high fructose corn syrup. Oatmeal Crumble is available in three popular fruit flavors: Strawberry, Apple and Cherry.

According to a Mintel report, 49% of consumers are eating breakfast on-the-go rather than as a sit-down meal at home.

“Putting a hearty and wholesome breakfast on the table every morning is a challenge we can all relate to. With the all-new Oatmeal Crumble Bar, we are giving people peace of mind, knowing they will always have a nutritious and accessible option for breakfast on-the-go that they will feel good about and the entire family will love,” said Dave Marson, founder of Nature’s Bakery.

The new Oatmeal Crumble Bar is available now and will be sold throughout the US at accounts such as Target, Kroger, and Publix. It can also be purchased directly at the Nature’s Bakery website and through Amazon.