KRISPY KREME Flagship Shop Opens in Times Square

Krispy Kreme recently launched its highly anticipated Times Square Flagship Shop, delivering a complete doughnut experience, including hot and fresh Original Glazed® Doughnuts 24 hours a day.

Krispy Kreme’s first global flagship shop showcases the brand Starting September 15 for New Yorkers and visitors from around the world. The 4,500‑square-foot shop offers an immersive and interactive doughnut experience, including:

• The world’s largest hot light;
• An iconic doughnut-making theater;
• The largest and iconic glazed waterfall for spectators to watch doughnuts run through;
• Stadium‑style seating inside a giant Krispy Kreme dozens box;
• A 24-hour street-side pickup window where people can get doughnuts as they walk by;
• Merchandise specific to New York City and Times Square to commemorate the experience;
• A special edition and commemorative “Big Apple” doughnut exclusively at the Times Square Shop.

The flagship at 1601 Broadway (at West 48th Street) will serve more guests annually than any other Krispy Kreme location in the world. The opening had been scheduled for May, but was pushed back due to the pandemic.

“We’re filled with joy to share the sweet news that Krispy Kreme is opening in Times Square,” said Michael Tattersfield, CEO of Krispy Kreme Doughnut Corporation. “We said earlier this year that when New York City and Times Square are ready, we’ll be ready. We can’t wait to bring a new bright Hot Light to Broadway beginning September 15.”

Safety of guests and team members being the top priority, Krispy Kreme will implement a plan designed to keep everyone safe by controlling crowds, including remote queueing and providing guests the ability to reserve a time to visit the shop online. The shop also has a “grab-and-go” counter and window for curbside ordering and pick-up.

For added convenience, people can order doughnuts ahead of time for pick-up at the Times Square location by visiting their website or via mobile app.

The Times Square shop is part of Krispy Kreme’s 2020 expansion in New York City, which by the end of the year will total eight shops from uptown to downtown, including the brand’s remodeled Penn Station location. Krispy Kreme will hire more than 400 new team members in New York City this year.

“We all need a little joy right now and with that, we welcome the Krispy Kreme flagship location to the heart of this great city. We’re thrilled for New Yorkers and visitors to enjoy the one-of-a-kind treats and the famous Hot Light experience. This iconic brand will make Times Square sweeter and we can’t wait to take a bite,” said Tim Tompkins, president of the Times Square Alliance.