To accelerate innovation and drive further growth within the plant-based foods market, AAK AB has joined the MISTA innovation platform, based in San Francisco, California, USA. Established in 2018, MISTA is an initiative that brings together the expertise of larger food and ingredients companies and selected start-ups to optimize ideas, products, people and investments in order to solve current and future challenges within the ever-changing food and beverage industries. The start-ups within the MISTA platform include clean meat, plant-based, biotech, and technology companies.
“Plant-based foods is not just a trend, rather it is rapidly becoming a mainstream lifestyle choice given its growth trajectory”, said Niall Sands, president Plant-based Foods at AAK. “Driven by sustainability, nutrition, well-being, and animal welfare concerns, it has also cast light on challenges in the current food system. With our specialty oils & fats knowledge and application expertise, we very much look forward to collaborate with the other MISTA members to respond to the rapidly changing needs of consumers.”