The British love their biscuits, confirms report

Latest research from Mintel reveals more than half (54%) of British people admit to enjoying a biscuit with their hot drink.

Furthermore, with sales of biscuits, cookies and crackers having increased 22 per cent over the past five years to reach £2.2 billion in 2010, the overall UK biscuit market is set to make a packet, as Mintel forecasts sales to grow a further 15 per cent to reach £2.6 billion by 2015.

This year the sweet biscuit market alone is forecast to reach £1.9 billion, having increased a sensational 20 per cent between 2005 (£1.6 billion) and 2010 (£1.9 billion) and is further projected to grow a mouth watering 16 per cent in the next five years, to reach £2.2 billion by 2015.

While almost 86 per cent of us indulge in a sweet biccuit, this rises to nine in ten (89%) 45 to 54 year olds. However, they are less of a temptation to 16 to 24 year olds where usage falls to eight in ten (80%) of this age group.