Kellogg’s Gives Away 100,000 Eggo Waffles

The company has developed The L’Eggometer, a data-driven tool that gathers insights from two of the things parents use most to search for parenting tips and to share their morning mayhem – Google and Twitter, according to a press release. Using these sources, the L’Eggometer is designed to measure parents’ stress in the mornings and, based on the level of pressure each week, to provide them with creative ways to L’Eggo, from free waffles to tips and tricks for dealing with stressful mornings, and more.

After analyzing social media conversations and online activity, the L’Eggometer pinpointed the morning after Daylight Saving Time as one of the highest-pressure mornings for parents, who are dealing with cranky, sleep-deprived kids that are completely off their sleep schedules. So, to help parents L’Eggo on Sunday, March 14, Eggo gave away 100,000 free waffles as part of the brand’s plan to give away one million waffles in 2021.

“We know mornings are hard for families,” said Laura Newman, marketing director with Eggo. She added: “But we can help parents L’Eggo of that stress and embrace the small wins by serving Eggo for breakfast. Eggo’s superpower is that it’s a win/win for kids and parents in the morning – kids love to eat Eggo waffles, and parents feel good about serving their family a nice, warm breakfast. Ultimately, our goal is to give parents a moment of levity amidst the chaos, and for the first time ever, we’re able to better understand their pressure points with the L’Eggometer. With the data uncovered from the L’Eggometer, we can help parents L’Eggo and find solutions in real-time,” underlined Newman.