Cybake Appoints Rachel Hindle to Further Expand UK and European Markets

Bakery software specialist Cybake has appointed Rachel Hindle as its new business development manager for the UK and Europe. Rachel was previously area sales manager for Preston-based ingredients supplier BAKO North Western Group where she worked her way up from internal accounts, to bid writing and then going into sales on a regional and national account level.

Commenting on the new appointment, Cybake managing director Jane Tyler said: “As she has lived and breathed the baking business pretty much since she left college, Rachel is a perfect fit for the Cybake team. Apart from being a super-positive individual, she is already bringing the breadth of her experience to bear on our approach.”

Rachel Hindle commented: “I’m really excited to be joining Cybake, especially since the recent development of the new cloud version of the software, which is much more advanced than previous versions. I cannot wait to start sharing twenty-first century technology with bakers to ensure that they are reaching their full potential.”

Cybake bakery software’s adoption by commercial bakeries of all types and sizes continues at pace. In recent months, the company has seen significant growth in the U.S. and mainland Europe.