WIESHEU Names New Business Unit Head of Sales and Marketing

Pascal Hautecouverture has been named head of the Sales and Marketing division at WIESHEU GmbH. In this function, the 34-year-old is a member of the extended management team. The new division manager is directly responsible for international sales activities and key account management.

According to a company press release, the development and expansion of new market segments is one of the core targets of the new organization. “Our new structure is organized around our customers and their needs to provide them with the best possible support with products and services. Pascal Hautecouverture brings extensive experience and knowledge from the industry,” explains Marcus Gansloser, Managing Director of WIESHEU GmbH.

WIESHEU GmbH is a pioneer and market leader in baking at the PoS in Europe. The company employs around 500 people worldwide. More than 10,000 ovens “Made in Germany” are manufactured annually at the headquarter in Großbottwar, Baden-Wuerttemberg, and the production site in Wolfen, Sachsen-Anhalt.