Mars Launches a New Sustainability Inspired Chocolate Experience, CO2COA

Mars has partnered with Perfect Day, Inc., to launch the company’s first ever earth-friendly and animal-free chocolate innovation in the U.S. The name CO2COA is a thoughtful and playful way to pay homage to its Rainforest Alliance-Certified cocoa and reduction of greenhouse gas emissions (CO2) in product sourcing. This innovation provides consumers with a delicious earth-friendly, animal-free, and lactose-free chocolate experience and is the latest sustainability-inspired innovation from Mars.

Mars believes the world we want tomorrow starts with how we do business today, and the company’s snacks and treats inspire moments of happiness every day around the world. CO2COA maintains the silky-smooth taste consumers expect while leaning into the flexitarian dietary trends today’s conscious consumers are embracing. Mars CO2COA sources Rainforest Alliance Certified cocoa and uses Perfect Day animal-free dairy protein, making it entirely free from lactose and cholesterol while wrapped in paper-based packaging.

“At Mars, we bring our consumer-passion to innovation, developing on-trend innovations that support a world where both people and the planet thrive,” said Chris Rowe, Global Vice President of Research & Development, Mars Wrigley. “The creation of CO2COA is an inventive example of how we partner with technology innovators, like Perfect Day, to bring great new offerings to our consumers. We’re excited to collaborate with Perfect Day and continue to explore the potential of alternative proteins to help create a more delicious and sustainable future.”

Perfect Day has created the world’s first nature-identical dairy protein, without any animal inputs. A recent lifecycle assessment found that their precision fermentation process uses up to 99% less water and produces up to 97% fewer greenhouse gas emissions, compared to traditional production methods. By partnering with leaders in the food system, like Mars, who are innovating to use less of earth’s resources, Perfect Day is broadening that impact for a kinder, greener tomorrow. 

“CO2COA is another example of how Mars continues to think and act differently to help create the world we want tomorrow,” said Alastair Child, Chief Sustainability Officer, Mars Wrigley. “From certified cocoa and a reduction in CO2 emissions to animal-free dairy, CO2COA was thoughtfully designed as we work to achieve net zero greenhouse gas (GHG) emissions across Mars’ full value chain by 2050.”

The Mars CO2COA innovation will be available for purchase online at www.co2coa.com, beginning June 16, 2022, while supplies last.