IBIE Preview: VMI Exhibits Its Range of Mixing Equipment

Part of Worldbakers’ IBIE SPECIAL EDITION 2022, we interview important exhibitors about what they bring to IBIE, so readers know what to expect at the Baking Expo that takes place between September 18-21, 2022, in Las Vegas. Today we interview Mélanie GAY, marketing manager for products and services at VMI.

What can visitors expect to find at your booth at this edition of IBIE and what is your current focus for the US market?

Mélanie Gay: VMI will be exhibiting its range of mixing equipment on stand #1001: vertical, planetary and continuous mixers. We will showcase our latest planetary mixer for the bakery and pastry industry: The Phebus mixer. The expertise and synergies shared by Shick Esteve and VMI will also be highlighted with a global solution for continuous ingredient handling and mixing processes. We are also excited to introduce our Virtual Reality Area which will transport the user into an immersive experience to discover automated mixing systems in full real-life scale. 

Please reflect on the challenges the industry faces and the trends that are impacting demand and product development.

Mélanie Gay: We know that bakery manufacturers must adapt to the changing demands and new trends which force them to innovate and have a more flexible production capacity. But they also have to face new challenges such as labor or supplier issues. Our main focus, as equipment supplier, is to make mixing technologies our customers’ best ally in meeting their challenges, whether they seek to increase efficiency, diversify their production, integrate environmentally friendly or sustainable practices, improve traceability…