Kind Launches Soft Baked Granola

Mars-owned snack bar manufacturer Kind launched a new line of products, the Soft Baked Granola.

Available in two flavors, dark chocolate and peanut butter & dark chocolate chunk, the granolas are made with 100% whole grain oats and ingredients such as dark chocolate chunks, creamy peanut butter and chopped nuts. Both soft granola varieties are gluten-free. They are joining Kind’s portfolio of granola, which until now has featured crunchy clusters.

The company said that the range offers “a softer and chewier experience compared to the crunchy classic”.

KIND, is a snack food company based in New York City. It was founded in 2004 by Daniel Lubetzky. Since 2020, it has been a subsidiary of Mars.