Hostess Kazbars Innovate In the Snacks Category

Hostess Brands launched its newest innovation, Hostess Kazbars, a first-of-its-kind candy-bar-inspired innovation within the snack cakes market. The new Hostess innovation combines layers of soft chocolate cake, crème, candy crunch and melt-in-your-mouth caramel or smooth chocolate fudge. The bars are covered in a chocolate-flavored coating. Hostess Kazbars will be available in two fan-favorite flavors: Chocolate Caramel and Triple Chocolate.

“We know that consumers are craving multitextured snacks – and the variety of creamy, crunchy and rich layers in our new Kazbars will make every snacking experience a more joy-filled one,” says Christopher Balach, general manager of Hostess Brands, LLC. “This new kind of snack delivers the familiar, moist Hostess cake consumers know and love with a new, delicious fusion of layers and textures. The snack has performed strongly with consumers throughout product-testing and we’re excited to see that translate in the marketplace.”

Hostess Brands, Inc. is the maker of America’s No. 1 cupcake, mini donut and zero sugar cookie brands.