Barry Callebaut Announces Top Chocolate Trends for 2024 & beyond
Barry Callebaut, one of the largest cocoa and chocolate producers globally, released its annual report on the trends influencing the chocolate industry in the following year.
Chocolate confectionery is expected to be worth over EUR128bn in global retail sales by the end of 2024, with volume growth of 2% CAGR over the next 5 years to 2027.
Consumers have a specific attitude towards life which will determine the type of indulgence they choose, says the company. “While there will always be a need for Intense Indulgence chocolate experiences, we expect consumers to increasingly have a soft health approach to life, increasing the Mindful Indulgence chocolate space. Meanwhile, Healthy Indulgence is definitely a trend to watch within the confectionery segment in the years to come.”
The trends identified by the Barry Callebaut are:
- Intense Indulgence
Chocolate is a real feast for the eyes and for the taste buds. Consumers want to live life to the fullest and are therefore looking for intense indulgence. They are seeking experiences that are exclusive, unique, multi-sensoriality and celebratory to enhance the joy of eating chocolates.
- Mindful Indulgence
Chocolate is not only tasty, but also good for me and good for the planet. Consumers want to indulge mindfully and without compromising three important aspects, the taste, their (physical and mental) well-being, the health of others and of the planet.
- Healthy Indulgence
Chocolate is fortified and functional, a food for health. Consumers are actively looking for healthy indulgences and are intentionally making choices that have a positive impact on their health. This is an emerging trend with a niche market of consumers looking for health benefits in chocolates and treats.