SugaRich Acquires Choc Nibbles Creator, Sweetdreams
UK Market leader in former foodstuff processing, SugaRich, joins forces with Sweetdreams, the manufacturer of the popular Choc Nibbles sweets, expanding their remit beyond surplus food to feed.
SugaRich, Europe’s leading re-processor of surplus food products, proudly announces the successful acquisition of Sweetdreams Ltd, a renowned confectionery manufacturer based in North East England. This strategic move underscores SugaRich’s dedication to preventing surplus food products from going to waste and further solidifies its commitment to sustainability.
This development accelerates SugaRich’s desire to expand its offerings within the priorities of food hierarchy – the end customers now being people and not just animals. Sweetdreams adds an extra dimension with an already thriving business, product and established customer base. Adding this together with SugaRich’s technical expertise and influence as market leaders in surplus food re-use, leads to great potential for the large-scale production of desirable, sustainably manufactured products from the newly formed entity.
The former foods sector continues to develop rapidly: SugaRich is keen to cultivate collaborations that support the elimination of food waste, raise the profile of their offering and re-use surplus foods in the most sustainable manner. To this end, SugaRich has developed systems to align with changing surplus food market trends. Their solutions create a favorable environment for efficient collection of food co-product to reduce waste and maximize value and impact for further use.
Alex Keogh, Managing Director of SugaRich comments: “Our collaboration with Sweetdreams is a key step in SugaRich’s evolution. It was a strategic decision for us to marry our skills and attributes not only to progress our market position in the food sector, but to also expand on the clearly obvious potential of Sweetdreams’ innovative offering.
Furthermore, Sweetdreams’ re-use of surplus food clearly aligns with SugaRich’s established practice and ethos; this now positions us to allow our many suppliers to take advantage of recycling their offcuts and surplus into high quality confectionery products that are affordable and sustainable.”