Farinart Enters Baking Mixes Market with New Quebec Production Facility
Canadian grain and seed processing specialist Farinart has expanded into the baking mixes sector with the launch of a dedicated production site in Saint-Cyrille, Quebec. The new facility features advanced dry blending technology and flexible packaging lines capable of handling multiple formats, including 400 g, 2 kg, and 22.7 kg packs. The move marks a strategic diversification of the company’s capabilities as it targets growth in the value-added bakery ingredients market.
“As the baking mixes sector is predicted to continue to grow, it seemed only natural to embrace this trend and strategically enter the market,” said Elisabeth Brasseur, VP Sales & Innovation at Farinart. “We’re well positioned to meet the rising demand for locally sourced products, thanks to our strong relationships with farmers across Quebec and Canada.”
Currently, over 65% of Farinart’s grain is sourced from Canadian farms—more than 40% from Quebec and 25% from the rest of the country—supporting supply chain simplification for customers and reducing procurement complexity.
The new facility will produce a wide range of tailor-made baking mixes, offering consistent, batch-standardised quality. These include concentrates and ready-to-use blends for brioche buns, potato rolls, cookies, cakes, brownies, muffins, pancakes, waffles, and granola bars. All mixes are developed using clean-label, sustainable ingredients, with options available for organic, allergen-free, and vegan applications.
Farinart’s SQF-certified, peanut- and nut-free facility can also accommodate specific allergen protocols such as “with sesame, without soy,” and vice versa. The company sees this flexibility as key to supporting bakeries and retailers in launching innovative, health-conscious products under private label lines.
“Our mission has always been to support our partners with smart, reliable solutions,” added Brasseur. “This new chapter allows us to deliver added value through simplified operations, healthier ingredient profiles, and products tailored to today’s consumer expectations.”