Mars Completes Acquisition of Kellanova

Mars completed its acquisition of Kellanova on Dec. 11, finishing a process started more than a year ago.

“Today marks a transformative moment, and I’m excited to welcome Kellanova to Mars,” said Andrew Clarke, global president of Mars Snacking. “United by more than a century of pioneering new categories and building iconic brands, Mars and Kellanova are joining forces to shape the future of snacking. With more than 50,000 Mars Snacking associates and partners around the world, we’re now positioned to bring consumers more of the brands they love and new innovations while continuing to advance our sustainability commitments and invest for the long term.”

In August 2024, Mars and Kellanova entered into a definitive agreement for Mars to acquire Kellanova for USD35.9bn. The acquisition received all required regulatory approvals. Mars expects the combined snack business to generate USD36bn in annual revenues.

Kellanova was created in October 2023 when Kellogg Co. split into two companies: Kellanova and WK Kellogg Co. The Ferrero Group in September closed its acquisition of WK Kellogg Co.