BonBon Swedish Candy Co. Debuts First Chocolate Bar

BonBon Swedish Candy Co. has expanded its portfolio beyond gummies with the launch of its first-ever chocolate bar, marking a strategic move into Scandinavian-style chocolate snacks.

The Chocolate Wafer Bar, several years in development, draws on everyday Swedish snacking traditions, where light, wafer-based chocolate products are consumed casually rather than reserved for special occasions. The bar features thin layers of crisp wafer and chocolate, designed to deliver a balanced texture and a lighter eating experience than conventional chocolate bars.

According to the company, the launch reflects growing US consumer interest in Swedish and broader Nordic confectionery culture, which has gained visibility through pick-and-mix formats and distinctive sweet-and-sour flavour profiles.

The Chocolate Wafer Bar joins BonBon’s private-label “BonBon Originals” range, which already includes sour gummies and liquorice products. The new product is available via the company’s e-commerce platform and selected US retailers.

Founded in 2017 by Swedish entrepreneurs, BonBon operates multiple retail stores in New York City and Brooklyn and distributes packaged confectionery to thousands of outlets internationally.