Dr. Oetker Acquires Belgian Industrial Bakery

German Oetker Gruppe, which produces, among others, frozen Dr. Oetker pizzas, has acquired Belgian industrial bakery Diversi Foods, a company supplying frozen bread to Belgian and Dutch supermarket chains.

Diversi Foods creates all types of bakery products, but has gained fame for its frozen bread, baked in local supermarkets. It has companies in Belgium, the Netherlands, Poland and the UK. Waterland acquired the company in 2014 and rapidly expanded the production, thanks to a series of acquisitions.

Diversi Foods generated a EUR136.9m turnover last year and the goal for this year is to surpass EUR150m.

“After the acquisition is finalized, Martin Braun (the group’s own bread company) will sell the entire range of frozen bread products in Europe. Our service will exponentially expand”, chairman of Diversi Foods Detlev Krüger said, according to De Tijd.

Diversi Foods’ board and staff will keep their job after the acquisition and the company will mostly keep working autonomously.