Britannia launches ‘female’ biscuit

Hoping for growth in its health and wellness product revenue this fiscal, Indian biscuits major Britannia Industries has launched a new product – Vita Marie Honey Oats biscuit – which targets women, an official said Saturday.

‘The adult health and wellness biscuit category is logging an annual growth of 20 percent. The segment is estimated to be around Rs.5,000 crore per year,’ Anuradha Narasimhan, category director – Health and Wellness – told reporters at Indo-Asian News Service.

‘Even a five percent shift in favour of our new product Marie Honey Oats by our Marie Gold biscuit customers will be good,’ she added.