British Airways to Partner with Marks & Spencer for Premium Menus

British Airways is partnering with retail chain Marks & Spencer to offer customers on short-haul flights the option to purchase a premium food range.

The new British Airways menu, which will replace the airline’s current complimentary snacks, will include items from the M&S Food on the Move selection and will be available in the economy cabin on short-haul and domestic flights from Heathrow and Gatwick from January 11, 2017, and from London City and London Stansted by summer 2017. 

The collaboration follows extensive customer research and feedback, which highlighted dissatisfaction with the airline’s current short-haul economy catering, and found fliers want more choices that reflect what they would normally select when out and about.
Alex Cruz, British Airways’ chairman and CEO, said: “I firmly believe what we are delivering breaks the mold and sets a new standard in short-haul catering. We will be providing a selection of premium brand, fresh food options and a menu that will be refreshed on a quarterly basis”.

Prices will range from GBP1 for hand cooked crisps up to GBP4.95 for a Balanced for You spiced chicken with quinoa and rice salad.
Throughout the year, the aim is to deliver bespoke items designed specifically for British Airways customers by Marks & Spencer.  

The range will include a number of fresh options as well as packaged products that are easy for customers to eat during flight or take with them for their onward journey.