California Considers ‘Not Ultraprocessed’ Certification Label for Foods
The U.S. state of California is considering the introduction of a voluntary “not ultraprocessed” food label, in what could become the first state-led verification programme of its kind.
The proposed “California Certified” seal, put forward by Assemblymember Jesse Gabriel, would allow manufacturers to certify products that meet the state’s definition of non-ultraprocessed foods. While participation would remain optional, large retailers would be required to prominently display qualifying products.
The initiative follows California’s move last year to establish a legal definition of ultraprocessed foods – typically those high in saturated fat, sugar or sodium, and containing additives such as emulsifiers, flavourings or colourings.
Modelled on the USDA Organic label, the scheme aims to provide a clear and trusted signal for consumers seeking healthier options.
“This bill addresses the dangers of ultraprocessed foods, but it does it in a way that strengthens consumer choice, that drives innovation and that promotes healthier options across the food supply without banning any products,” Gabriel said during a press conference.
The label is expected to act as a reformulation driver, encouraging manufacturers to reduce additives, sugar and fat levels to meet the standard. The proposal also reflects growing consumer scrutiny of processing levels and ingredient lists.
The bill is scheduled for debate in April, with the aim of reaching the governor’s desk by September. It comes amid broader legislative momentum across multiple U.S. states targeting ultraprocessed foods, although similar efforts in states such as West Virginia and Texas have faced legal challenges.
Alternative certification schemes are also emerging. The Non-GMO Project has introduced a Non-UPF Verified standard, adopted by brands including Spindrift and Amy’s Kitchen, which evaluates processing methods rather than solely ingredient composition.
If adopted, California’s scheme could set a precedent for state-backed “clean label” frameworks, with potential implications for product development and retail merchandising strategies.