DS Smith, global provider of fiber-based sustainable packaging solutions, announced a second consecutive five-year contract agreement to be the sole supplier of corrugated packaging in Europe for Mondelēz International, one of the world’s largest snacking companies.
The cooperation will enable the companies to further build on their R&D programmes and to deliver bespoke sustainable packaging solutions with a radical joint innovation programme and roadmap.
Both companies are dedicated to an approach that allows for a focus on quality, supply chain efficiency, and productivity initiatives. A key shared objective is to ensure that supply chains continue to be resilient, and to help to keep products on shelf irrespective of unprecedented market conditions.
New fiber-based sustainable packaging solutions will be implemented across European markets, and both companies will work closely together to reduce the use of single use plastics and utilize joint efforts to hit a target of Net Zero emissions by 2050.
The companies will deliver against promises to shape the most sustainable and economically viable packaging solutions over the next five years. This will involve reducing materials and increasing recyclability across key product lines.
DS Smith and Mondelez will continue to use the DS Smith Circular Design Metrics when co-creating new packaging innovations, ensuring that every new solution is evaluated for key sustainability measures such as recyclability, material consumption, keeping material and products in use for longer, and making entire supply cycles more efficient. DS Smith developed its unique Circular Design Metrics (CDM) tool following the launch of the company’s Circular Design Principles to help companies transition to a more circular economy. The pioneering tool is an industry first and gives a clear indication of a packaging design’s sustainability strengths and weaknesses and on where to focus attention.