Fazer Bakery Finland is partnering with Snellman Lihanjalostus to start a collaboration focused on street food products. Snellman has specifically developed meat products to match Fazer Street Food bread products.
This new collaboration concept is part of Fazer’s consumer-centric strategy, in which matching products are developed by listening to consumers’ wishes, the company said.
“Our Fazer Street Food product family had a successful launch in Finland last year. Our collaboration with Snellman is a great way to introduce an entirely new operational model. The Fazer Street Food concept is flexible enough to accommodate many other product categories in addition to bread and meat products. Thus, there are also other companies we’re planning to team up with,” says Markus Hellström, managing director of Fazer Bakery Finland.
The Street Food product family is designed for both demanding connoisseurs and regular home cooks. Both companies have adopted black and white packaging with a uniform urban look for their street food products to make them easy to identify.
Street food products from both companies can be combined creatively, and a lot of thought has been put into developing matching products. For example, Snellman’s Hot Dog sausages are exactly the right length for Fazer Bakery’s brioche buns, and their spiciness complements the slight sweetness of the buns.
“Burgers, hot dogs and wraps have found their place in Finnish kitchens. The expanded product family makes it even easier to cook them successfully. We want to inspire people to make street food at home,” Hellström explained.