Ferrero Names New President and Chief Business Officer for North America

Ferrero Group, a global sweet-packaged foods leader, announced the appointment of Alanna Cotton as President and Chief Business Officer of Ferrero North America. Cotton will be responsible for Ferrero’s business in the U.S., Canada, and Caribbean. She takes on the role effective September 1, 2022.

Cotton, who will report directly to Lapo Civiletti, CEO of Ferrero Group, joins the company to support Ferrero’s global business strategy of strengthening its position in the sweet packaged food category. She comes from The Coca-Cola Company where she was President of Operations for Central & Eastern Europe, serving as general manager for 26 diverse countries and over 150 brands. Prior to that, Cotton served as Senior Vice President and General Manager at Samsung Electronics America. She has also held executive positions at PepsiCo and Procter & Gamble.

“I’m excited to join Ferrero North America and lead this incredible team and portfolio of beloved brands on its continued growth trajectory,” said Cotton. “The company’s global presence and rapid expansion on the continent is impressive and I’m thrilled to help move the business forward in this new chapter.” 

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