Former Panera Executive Named CEO of Superfood Holdings

Ex-executive of Panera, Clay Sanger, has been named chief executive officer at SuperFood Holdings. The announcement comes three weeks after Beaming Wellness and Project Juice, now operating under the umbrella of SuperFood Holdings, announced their merger.

As CEO, Sanger will be tasked with developing and executing a major retail expansion plan for the plant-based, clean food, quick-service restaurant company.

He brings over 30 years of experience in restaurant operations to SuperFood’s helm. He was previously CEO at Pieology and Jinya. He also has held positions as vice-president of operations at Panera, Paradise Bakery and Susie Cakes. Sanger was part of the team that completed the merger between Panera and Paradise Bakery in 2009.

“Bringing on talent like Clay in key leadership roles is an important tenet of our strategy in building the leading QSR concept in the organic, plant-based, clean food space. Clay brings a proven track record of success and his experience and thought leadership will be invaluable as Superfood Holdings grows its footprint in existing markets and expands to new markets,” said Equity38 co-managing partner Brent Leffel.

“Hiring Clay as our CEO is an important strategic move that will support our growth goals. The opportunity in front of us is tremendous and tapping into Clay’s expertise, will allow us to fast-track our path to even greater success,” said Devon Briger, CFO at SuperFood Holdings.

Superfood Holdings operates 16 ‘clean food kitchens’ throughout California and also offers nationwide delivery through the company’s own websites.