General Mills launches Nature Valley Toasted Oats Muesli

 
General Mills unveiled its line-up of new products set debut this summer, according with consumers’ demand for wellness and convenience food.

Leading this collection is a host of new products to align with growing consumer interest in wellness, including new Yoplait Plenti, Nature Valley Toasted Oats Muesli, and Annie’s organic soups.

Ken Powell, General Mills Chairman and Chief Executive Officer, sais: “We remain deeply committed to following our consumers and adapting our portfolio to their tastes and interests.”

Around the world consumers are focused on wellness and have new interests in products make with simple ingredients, foods free from gluten, natural and organic foods, foods that deliver more fiber, more protein and more whole grain, and foods free from artificial ingredients.  General Mills is responding to these evolving consumer preferences with:

NatureValley Toasted Oats Muesli is blend of simple ingredients including toasted oats, sun flower seeds, dried cranberries, raisins, toasted coconut, almonds and pumpkin seeds, new Nature Valley Toasted Oats Muesli can be eaten plain, with milk or yogurt.  Each quarter-cup serving has less than 5 grams of sugar. Available in Original or Blueberry flavors in the U.S., and Field Berry and Coconut Almond varieties in Canada.

General Mills has made significant announcements on cereal. In February, General Mills said it would make the most popular flavors of Cheerios gluten-free, thanks to the company’s newly developed technology that separates its oats, which are naturally gluten-free, from other gluten-containing grains that find their way into the oat supply.

A last month, General Mills announced it would remove artificial flavors and colors from artificial sources in Big G cereals, replacing these ingredients with fruit and vegetable juices and spice extracts.  Seventy-five percent of the Big G portfolio will meet this claim by January with the remainder by the end of calendar year 2017. 

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