General Mills Unveils New Product Line-up: Infographic
General Mills is tapping into the latest consumer-driven food trends with its new lineup of product innovation launching this summer.
Cheerios Protein cereal, Lärabar Renola grain free granola, Chex Gluten Free Oatmeal, nacho cheese blasted Old El Paso taco shells, Suddenly Salad made with whole grains, Pillsbury Melts filled cookies and Häagen-Dazs Triple Sensations ice cream are among the more than 150 new products appearing across the U.S. and around the world.
General Mills offers an overview of new products in its new product look book and the infographic below.
“Everything we do starts with the consumer in mind, and in Fiscal 2015 we’re applying this consumer first mindset across our portfolio,” said Ken Powell, General Mills chairman and chief executive officer.
“Through a deep understanding of our consumers – what foods they like, where they shop and how they like to cook – we are rapidly addressing their needs with products that offer relevant health news, increased convenience, superior taste and product quality.”
Consumer Trends Fuelling Innovation
New items launched in Fiscal 2014 drove nearly 5 percent of the company’s net sales in U.S. Retail according to A.C. Nielsen. In addition, eleven General Mills products – including Yoplait Greek 100, Fiber One Protein Bars, Honey Nut Cheerios Medley Crunch and Green Giant Frozen Steamers – were ranked among the top-selling 100 new food products of 2013, according to Information Resources Inc.’s (IRI) New Product Pacesetters Report.
This year, protein-packed cereal and yogurt, snacks and convenient meals with bold and indulgent flavours, whole grain and gluten-free food options are key consumer-driven product themes poised to drive growth for General Mills.
