Grupo Bimbo Names New CEO and Executive Chair

Grupo Bimbo names Rafael Pamias CEO and former CEO Daniel Servitje becomes Executive Chair, effective May 1, 2024.

With these changes, the company is looking to improve its corporate governance and strategic supervision, while strengthening its structure to better face the complexity of the growth and expansion achieved over the past years, while ensuring the continuity of its Philosophy and Culture, Grupo Bimbo said in a press release.

The Executive Chair will focus on strategic decision making, ensuring the alignment of the true long-term view, as well as the interests of the shareholders and Board of Directors. The CEO will report directly to the Executive Chair and will be responsible for running the Company.

“Having just turned 65 years old and after 43 years of working full-time, I want to take a step forward and have made the decision to pass the CEO baton and become Executive Chair,” said Daniel Servitje. “On top of being the Chairman of the Board, I will continue to be highly involved in all aspects of the strategy and execution of the Company. I will focus on the growth strategy, competitiveness, and long-term view of Grupo Bimbo, while promoting the Culture and focusing on talent development of generations to come. We will continue to double down on quality, innovation and research and development.”

Rafael Pamias, who currently holds the COO and CSO positions, has more than 35 years of experience in business strategy and marketing in multinational companies such as Henkel and Danone. He has a degree and an MBA in business administration from ESADE in Barcelona and a master’s in international management from Thunderbird School of Global Management in Arizona.

“I’m honored to have been assigned this great responsibility. I deeply thank the trust placed in me by the Board, shareholders and, of course, by Daniel. You can be sure that I am deeply committed and that I will work to continue with the success and sustainable growth that Grupo Bimbo has achieved for nearly 80 years”, said Rafael Pamias.


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