Innovative Bites to Move Its Production to a Newly Built Premises

Innovative Bites Ltd., the UK’s leading American confectionery wholesaler, has announced its move to new purpose-built premises in Dunstable, Bedfordshire.

The site, which occupies 103,000 square feet, boasts 10 loading bays and is 2.5 times larger than its previous premises in Southall. The move comes on the back of an ambitious expansion plan, which included the acquisition of one of the UK’s oldest sweet businesses, Bonds of London, in April 2016.

The business has seen continued growth in demand for its confectionery products, including iconic American sweet treat Twinkies, Mega Marshmallows and WarHeads. This has resulted in increased listings across multiples and independents, which made the move necessary.

The new location has the added advantage of bringing the two strands of the business, Innovative Bites and Bonds of London, geographically closer. The larger site will also improve economies of scale as the business strives to streamline itself.

It is expected that the combined 2016 turnover of Bonds of London and Innovative Bites will exceed GBP50m. A new recruitment drive will be the next phase in the development of the business, positions opening up in warehousing, administration and sales.

Vishal Madhu, director of Innovative Bites, said: “Moving into our new Dunstable premises is a strategic move, which has been on the cards for some time. We have seen an increasing demand for American confectionery here in the UK, which has meant that we simply outgrew our previous site.”

Madhu added that the additional space and facilities will also allow the company to improve its offer to customers.