Kellogg Expands Cereal, Snack and Frozen Food Line-up
While the new Kellogg’s® Jif™ Peanut Butter cereal, Rice Krispies Multi-Grain Shapes bring additional offerings to the cereal aisle, the new snack products range from cookies to snacks and crackers. Addionally, the new frozen products expand consumers’ breakfast options.
Kellogg’s Jif Peanut Butter cereal has 100 calories and 8 grams of whole grains, along with 11 vitamins and minerals, while the Rice Krispies Multi-Grain Shapes cereal features graham-flavoured shapes. This multi-grain cereal is made with rice and whole grain, has 12 vitamins and minerals and 6 grams of sugar per serving.
“A serving of cereal with a cup of skim milk is a great way to help recharge your body, with protein to rebuild and grains for energy,” said Michael Allen, president, Kellogg U.S. Morning Foods. “It’s a smart way to start your day with a great breakfast.”
New Kellogg’s On the Go Fun cereal pouches are a good-for-you snack option featuring family favourite cereals — Froot Loops®, Krave® Chocolate, Apple Jacks® and Corn Pops® – in single-serving portable snack packages.
The new cereal products are just a few of the 34 new products from Kellogg brands that will arrive at grocery retailers over the next few weeks. In addition to cereals, Kellogg brands will introduce cookies, crackers, salty snacks, frozen breakfast options and snack bars.
“New snack products from Kellogg brands range from cookies that will bring a smile to cookies lovers of all ages, to wholesome snacks and crackers for nearly every occasion,” said Brian Huff, president, Kellogg U.S. Snacks. “They are from the brands that people love and were specifically created to meet their lifestyles and taste preferences.”
“New frozen food offerings from Kellogg brands are based on a keen understanding of what our consumers are looking for in a frozen breakfast option,” said Andrew Loucks, president, Kellogg Frozen Food. “MorningStar Farms® is focused on providing great tasting, smart veggie options, and Eggo® is providing warm, delicious and convenient ways to start the day.”