Lantmännen Unibake Launches Americana Brand Into Retail

Lantmännen Unibake has recently launched a selection of frozen Americana products into Tesco. With retail bread supply barely able to keep up with demand following the foodservice market shutdown, more and more businesses are trying to move their products towards the retail channel.

The retailer will be listing the packs of eight five-inch soft Americana Floured Baps and six Deli Rolls online and in stores across the UK.

Made by Lantmännen Unibake at its bakeries in Milton Keynes, they are produced using an American sponge and dough method, designed to give a distinctive flavor and texture. All Americana foodservice products are pre-sliced, fully baked and supplied frozen, so they can be defrosted quickly and easily with minimal wastage.