Martin’s Potato Rolls Now Available in Canadian Retail

Martin’s Famous Potato Rolls and Bread has expanded their retail footprint into Canada, after the company began foodservice distribution in this country in August 2017.  

Martin’s started servicing international foodservice customers in 2011. In the years since then, foodservice, both nationally and internationally, has become a fast growing segment of Martin’s Famous Potato Roll’s distribution. 

However, their retail distribution remained focused mainly on the domestic market—specifically on the East Coast of the United States and Chicago—until recently. Canada is now the first international market where significant retail sales distribution has been established.

On the other hand, a wide range of restaurants, caterers, and other assorted foodservice establishments are already serving Martin’s Potato Rolls throughout Canada. The executive chefs from many of these restaurants have recognized the rolls as their choice sandwich vessel because of their buttery sweet flavor profile and their sturdy composition (along with the bun’s hinge), which complements a variety of sandwich ingredients.    

With the popularity of Martin’s Famous Potato Rolls in restaurants, Canadian customers started to ask for the products to be sold in stores for individual use, the company says. In the summer of 2018, the first Canadian retail account, Pusateri’s, began selling select Martin’s products to their customers. The products available for purchase include: Martin’s Sandwich Potato Rolls, Martin’s Long Potato Rolls, Martin’s Party Potato Rolls, Martin’s Dinner Potato Rolls, and Martin’s Potato Bread.

Since then, Martin’s retail sales have expanded to over 30 independent grocery and specialty stores with over 50 locations in Ontario, as well as a small region of Manitoba. 

“We are very excited to be able to work with Affinity Group Canada to offer our Canadian neighbors Martin’s Potato Roll and Bread products in local stores. We hope Martin’s will become the #1 Branded Hamburger Bun in Canada, just like it is here in the USA,” says Terry Lushbaugh, food service manager at Martin’s.