McDonald’s Corporation (NYSE: MCD) announced it will accept Apple Pay in all of its US restaurants following today’s launch of the mobile payments service, making food and beverage purchases fast and easy for customers using iPhone 6, iPhone 6 Plus and Apple Watch.
The combination of Apple Pay and McDonald’s investments in NFC (near-field communication) enabled payment scanners will significantly simplify how customers pay for their food and beverage purchases at McDonald’s.
“Apple Pay enhances our global digital strategy and is a win for McDonald’s customers who desire greater speed and ease,” said Atif Rafiq, McDonald’s senior vice president and global chief digital officer.
“Apple’s transformative mobile payments service brings a new level of convenience to McDonald’s customers, allowing them to instantly pay and stay, or pay and be on their way. Our support of mobile payment options further demonstrates our commitment to be an influential leader in the retail digital space.”
Users’ payments will be charged to their credit or debit card on file from their iTunes Store account. The service will be available in al 14,000-plus restaurants, starting in October. McDonald’s and its independent franchisees invested in NFC technology for restaurant point-of-sale systems as part of the company’s digital strategy and commitment to customers’ emerging needs. McDonald’s will continue to add mobile payment capability at restaurants worldwide.
“McDonald’s drives innovation in our industry, and we’re proud to work with Apple, another iconic brand, to significantly improve our customer experience by accepting purchases via Apple Pay,” said Steve Easterbrook, senior executive vice president and global chief brand officer of McDonald’s. “Given our scale and reach as one of the most frequented businesses in the world, this alliance uniquely benefits millions of consumers whose lives intersect everyday with both brands. There’s great potential for us to work together to simplify the customer experience in the digital era, including further support of Apple Pay in markets across the world.”