Nielsen-Massey Vanillas Launches New Variants of Its Products

Nielsen-Massey Vanillas has announced plans to introduce new 2-ounce bottles of its Madagascar Bourbon Pure Vanilla Bean Paste and Pure Vanilla Bean Paste at the 2020 Winter Fancy Food Show.

Crafted from the brand’s famous pure, premium vanilla extracts and infused with real vanilla bean specks, the pastes are also available in 4-ounce, 32-ounce as well as gallon sizes. The 2-ounce offering reflects shifting consumer preference for smaller, more convenient products and packaging for trial.

“Our research has shown that retail consumers, especially first-time purchasers, are seeking the option of smaller bottle sizes. Our Madagascar Bourbon Pure Vanilla Bean Paste and Pure Vanilla Bean Paste are widely popular, versatile, products with a very strong following from consumers to chefs alike. We are pleased to satisfy this preference, as well as meet the growing demand for the flavor benefits of pure vanilla, with these smaller-size bottles,” said Bill Bond, vice president of global sales.

The pastes have a thick consistency – similar to molasses or honey – which lends a sweet, creamy vanilla flavor to any application. One tablespoon of pure vanilla bean paste is equivalent to one tablespoon of pure vanilla extract, pure vanilla powder and one whole vanilla bean.

“Our company strives to continuously create innovative products that exceed customer expectations, and we pride ourselves in being at the industry’s forefront. In the past few years, we have carefully followed changing consumer trends, always seeking to introduce products that address them,” said Bond.

Last year, Nielsen-Massey launched single-origin pure vanilla extracts from Uganda and Indonesia in response to growing consumer interest in global flavors. These products added to the company’s existing portfolio of single-origin vanilla products sourced from Madagascar, Mexico and Tahiti, making Nielsen-Massey the first and only brand to offer five single-origin pure vanilla extracts.

The brand’s 2-ounce Madagascar Bourbon and Pure Vanilla Bean Pastes have a suggested retail price of USD19.96 and USD17.90, respectively, and will be available to wholesale customers beginning in March 2020. The new products will be introduced at the Winter Fancy Food Show from January 19 – 21, 2020, at the Moscone Center in San Francisco.

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