Hur Young-in, chairman of SPC Group, has set up a bridgehead to enter the WON44tr (USD38.73bn) Chinese bakery market. The group has announced that it has completed the construction of SPC Tianjin plant, which will be used as a key production base for the Chinese bakery market.
In an opening ceremony of the plant, Hur expressed full expectations for the group’s business in China, according to businesskorea.co.kr. “The Chinese bakery market is worth WON44tr and has immeasurable potential to grow. We will supply high-quality products based on the SPC Tianjin plant and grow Paris Baguette into a popular brand in China,” he said.
SPC Group invested a total of WON40bn to build the plant, located in the Tianjin Economic-Technological Development Area. It is the largest of the 12 overseas production facilities owned by SPC Group and can produce 390 products, such as processed foods and sauces as well as main breads and cakes. From next year, the Tianjin plant will produce dormant paste by inhibiting fermentation at ultra-low temperature to that it can be stored for a long time in a fresh condition to supply all over China.